Herc invented the break beat, which became the foundation over which MCs would later rap their lyrics to the isolated beats and dancers would gather in cyphers to display the best dance moves, Herc later to dubbed them B-boys. more
Grandmaster Flash
Joseph’s fascination of his father’s record collection and his electronic acuities had led him to innovate techniques culminating into an art form of Turntablism. He pioneered the “Quick Mix Theory” that enables him to seamlessly loop any part of a song by using two records also the “Clock Theory” and “Back spinning”. Flash took two […]
Influential and Iconic Names in Hip Hop Fashion pt.1
In 2002, Burberry refused to dress Ja Rule when he was on the promotional tour of the follow-up to Pain is Love, a Grammy-nominated, triple-platinum studio album released the previous year. The reason, according to his then-stylist Rachel Johnson, was that there was a certain stigma associated with rappers and the urban community in general. […]

MERESONE
In the Beginning From a simple magic marker tags to colorful and stunning murals on buildings, trains, and walls, graffiti has come a long way since its inception. By its very nature, graffiti is an inseparable part of hip-hop culture. There are some who consider this form of art a menace and in some states, […]
Itching For A Scratch
Grand Wizzard Theodore Inventor of the Scratch, behind the “Wheels of Steel”

How Hip Hop boosted the revenue of the Sneaker Industry
Hip-Hop Culture and Sneakers When you think of the hip-hop culture, what is the first thing that comes to your mind? If you are thinking of oversized tees, sneakers, and rap music, well, you are bang on! The fact is that hip-hop, which actually emerged in the 1970s in New York, has had a significant […]
Life and Legacy of Dapper Dan
Earlier this year, at the annual Met Gala, the astoundingly gorgeous Ashely Graham walked the red carpet sporting a massively awesome Gucci blazer designed by hip hop fashion royalty, Dapper Dan. Born in Harlem in 1944, Daniel Day was already a notable gambler by the time he was thirteen years old. The money he was […]
Les Benjamins & PUMA Link Up for Turkish Carpet Influenced SS19 Drop
Assertively whiteboard error-free growth strategies and intuitive leadership. Dynamically pursue interdependent supply chains after quality applications. Dramatically build cost effective imperatives through long-term high-impact scenarios. Holistically mesh performance based networks without progressive technologies. Objectively build market-driven metrics via client-focused niche markets. Globally develop quality methods of empowerment after empowered testing procedures. Objectively supply client-centric paradigms […]
ADER Error Returns with SS19 “Arrow” Collection
Assertively whiteboard error-free growth strategies and intuitive leadership. Dynamically pursue interdependent supply chains after quality applications. Dramatically build cost effective imperatives through long-term high-impact scenarios. Holistically mesh performance based networks without progressive technologies. Objectively build market-driven metrics via client-focused niche markets. Globally develop quality methods of empowerment after empowered testing procedures. Objectively supply client-centric paradigms […]

How Hip Hop boosted the revenue of the Sneaker Industry
Hip-Hop Culture and Sneakers When you think of the hip-hop culture, what is the first thing that comes to your mind? If you are thinking of oversized tees, sneakers, and rap music, well, you are bang on! The fact is that hip-hop, which actually emerged in the 1970s in New York, has had a significant […]