How Hip Hop Impact High Fashion
Early Hip Hop Fashion
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Dapper Dan is most readily known as the tailor and couturier who gave rap music its signature style. Being an ambitious risk taker, he used bootleg fabrics to make high-fashion prints. Draping everyone from Big Daddy Kane to LL Cool j and Rakim in unforgettable, one-of-a kind counterfeits of the trendiest high end fashion brands.
Run DMC Released in 1986, single “My Adidas” , which associated the German sportswear to Hip Hop Culture. Golden age Hip Hop mix with German athletic-wear created the most known Hip Hop trend of all time.
90s Hip Hop Fashion
When it comes to bring sexiness into hip hop, we look at Lil Kim bringing the feminine sexual aesthetic. The rapper double down on her sexuality and used it to unapologetically empower herself in a world of men. In an interview with billboard Kim told them “My record company did’t understand a female rapper being sexy”.
2000s Hip Hop Fashion
Apple Bottoms. 50 Cent teamed up with Marc Ecko (founder of streetwear brand Ecko) to create the G-Unit clothing line. Pharrell Williams paired up with Japanese fashion icon Nigo (founder of Bathing Ape) and created streetwear brands Billionaire Boys Club and Ice Cream. Lupe Fiasco owned Trilly and Truly and Righteous Kung-Fu. Lupe was one of the major reasons skater punk became acceptable to the next generation of hip-hoppers. Wu-Tang has their independent clothing line called Wu Wear.
In the Spring of 08, Pharrell Williams partnered with Louis Vuitton. This established his reputation to move into the High-end fashion realm. Pharrell Collaborated with Moncler, G-Star, Karmaloop and even furniture designs with Emmanuel Perrotin. Pharrell was in the front lines and holding the door for collaboration-centric partnerships we see today.
Kanye West pivotal jump from a Hip Hop artist to fashion Icon starts with 09 collaboration with Louis Vuitton. Although, West created shoes with Bape, Reebok’s S. Carter, LV, and Nike, he substantiated his success with adidas. However, before he build his billion dollar brand Yezzy, West became an intern at Fendi back in 2009. The rapper described his training as “learning from the best”. He would be seen at almost every high-end fashions show from here on and continue to build relationships with the top fashion names in the world.
The interaction between hip hop artist and designer gave way for a promising future for rappers. Artist such as Asap Rocky or Fabolous makes the jump from streetwear brands to rocking the fresh-off-the-runway garments.
High End Fashion In Modern Day Hip Hop